Currently under the content tab there are options for playlists, layouts and publish. If you click playlist, or the sub-menu option create/edit, then you get a content screen.
In a normal content creation and management process flow, the first step is the content curation. There is no option to collect and manage content separately from playlists.
My proposal is to change the content sub menu to:
add content would have the same effect as clicking playlist or playlist create/edit currently
playlists would not have a submenu but have the same effect as playlists manage currently
layouts and publish would work as currently
I think this would be a more intuitive menu that would help new users especially to see the logic of the content management workflow in the tool